Anosognosia - Lack of Insight
Nearly everyone is aware of the problem: Many people with mental illness deny that they are ill, and therefore refuse treatment. Most people understand the psychological concept of denial, which is a refusal to believe an uncomfortable truth. Who hasn't heard a heavy drinker, eater, smoker, or drug user say, "I can quit any time I want."
Anosognosia is quite different. It is not simply denial of a problem, but the genuine inability to recognize that the problem exists. It is a common consequence of brain injuries, and occurs to varying degrees in such disorders such as schizophrenia, bipolar disorder, and Alzheimer's disease. It is, in fact, a symptom of some disorders.